Advertisement. It's everywhere. Ads, flyer's, commercials, bill boards. Although a variety of items may be advertised through these means, they all have something in common: SELL.
What better way to sell an item than to claim that you simply cannot live without it. Want to make your product known? Then blow the end result way out of proportion. These ads are colorful, well displayed, and created to get our attention.
One great advertisement: Infomercials. I cannot help but watch these, whether the product is good or bad. Infomercials are loaded with promises, exaggerations, and drama. I love watching people struggle to.....curl their own hair, spot treat their clothes, and chop vegetables. I mean, what are you supposed to do when you vacuum lost its suction, your couch is filled with fur, and you cannot keep yourself wrapped in a regular blanket?
I also love prescription drug commercials. Is it just me, or did those commercials not exist 10 years ago? I thought that doctors were supposed to keep up on different types and brands of medicine. I think that it is weird to knock on our doctor's door, requesting medication because the commercial "says so."
Oh, and you talk about drama. Would a certain drug really make me want to jog with my dog in the woods on a crisp fall morning? Could a drug really make me become the life a party while
I dance the night away? And who really wants to risk nausea, mood swings, dry eye, swelling, constipation, chest pain, and not to mention death?? Hmmm..... maybe I do want to jog with my dog......
Finally, shampoo advertisements. Seriously, how many "rich vitamins" in that bubbly, creamy goodness? You can't help but to get a kick out of their verbiage...... intense, complex, enriched, fortified, nourished, incredible, amplify, manageable, ph balanced, protects, moisturizes..... just to name a few.
I wonder what would happen if we were all shampoo bottles. What if all of "us" was put into a bottle, with our insides advertised on the outside? What if we had labels on us, advertising all of our "ingredients?" What our insides were displayed and advertised. What if we came with a long, typed list of our positives and negatives?
I imagine that we would act or carry ourselves differently. We would have to live up to our label or rather, our label would have to live up to us.
I wonder how many people are hateful and angry on the inside, but act loving and compassionate on the outside. Has your opinion of someone ever changed after getting to know them? Could you imagine how ugly it would be to see.....angry, mean, doesn't care, lies, cheats.......etc on our neighbors bottle?
What would be inside of your bottle? What big words would be used to advertise you? Would your infomercial promise characteristics that are beneficial to those around you?
What's the verbiage on your label? .........loving, respectful, compassionate, kind, caring, truthful, patient, giving........
Examining my label.......
All Things Are Possible,
Stephanie
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